Cueren is one of the most beloved premium leather shoe brands in Korea. To celebrate the launch of their women’s flats shoes line, the ROMA collection, AKODE designed graphic & illustration of the pop-up store CAFE CUEREN in Seongsu, Seoul. Inspired by the name of the ROMA collection, we created a logo and concept design reminiscent of a cozy café in the alleys of Rome, Italy. The shoe illustration posters were also hand-drawn by AKODE, capturing the lively yet atmospheric steps of a woman, inspired by vintage Italian posters.

Photo Credit: CUEREN